Content marketing, at its core, is another form of storytelling that aims to inspire trust and loyalty in people, organizations and institutions. Encompassing brand journalism and public relations, my content marketing work centers on features for hospitals and healthcare systems, trade magazines and newspaper supplements. I also write a mean press release. And while I can't divulge my ghostwriting clients − or they'd have to kill me − my work on their behalf has been published in places such as the New York Daily News, the Cardiology Times and LiveScience.